Two Investors. Two Skill Sets.
Three Shared Frustrations.
Property Compass was created by Ellie Hewitt and Joanna Hannam after years of working in the property world — and noticing the same pattern again and again.
Capable, motivated people were entering the property investment world with genuine ambition, but getting overwhelmed by choice, distracted by noise, or paralysed by conflicting advice.
We also saw people invest tens of thousands of pounds in large training programmes that covered every strategy, only to find themselves overloaded with information, unsure which path was right for them, and ultimately doing nothing at all.
New investors were repeatedly making the same avoidable mistakes — the kind that are often only recognised once you’re more experienced.
Overpaying for properties
just to get started
Underestimating refurb or
compliance costs
Misunderstanding
compliance requirements
Optimistic revaluation or rental assumptions
Insufficient deal and / or
provider due diligence
In some cases, those mistakes cost people significant amounts of money and confidence.
Not because they were careless.
But because they hadn’t been shown what to watch out for — or how to assess whether a strategy and a deal truly suited them before committing.
We began to feel that less experienced investors needed something different.
Not another strategy
Not more content
But guidance grounded in real experience — including the lessons learned the hard way
Property Compass was born from our desire to help new and developing investors benefit from what we, our network and our students, have already navigated — the successes, the mistakes, and everything in between.
We wanted to create a space where people could slow down and properly consider what running a property investment business will actually mean for their lives and their finances.
Because investing in property can be powerful. It can create income, freedom, stability and legacy. But it also demands time, responsibility, resilience and sound decision-making.
Our role is not to rush you into action. It’s to help you understand both the opportunity and the responsibility - so you can choose your path consciously,
confidently, and with your eyes open.
MEET THE FOUNDERS
Ellie Hewitt
Property Investor | Founder of F.O.M.O. Networking | Mentor for the “Second 50”
Ellie doesn’t just teach property investment — she lives it.
Over the last decade, she has built a multi-million-pound portfolio spanning high-end HMOs and luxury holiday lets. With a background in commercial estate agency and deep construction knowledge, she brings a practical, real-world understanding of how deals truly work — beyond the theory.
Ellie is also the founder of F.O.M.O. Networking, a national investor community built on collaboration over competition. She believes property is stronger, and safer, when knowledge and opportunity are shared openly.
She is particularly passionate about supporting people navigating life transitions, whether through redundancy, divorce, bereavement, empty nesting, or simply reaching a point where “what used to work” no longer does. Ellie specialises in helping people design a powerful “second 50 years” using property to create independence, confidence, and long-term security.
For Ellie, property isn’t just about profit.
It’s about building a life that feels stable, intentional, and self-directed.
Joanna Hannam
Property Investor | Marketing Expert | Mindset Coach & Vedic Meditation Teacher
Joanna approaches property from a uniquely rounded perspective.
With over 20 years of buy-to-let investing, hands-on short-term let (SA) experience, and decades renting in London herself, she understands the rental world from both investor and tenant perspectives. She knows how property works in reality — from compliance and cash flow to tenant expectations and Super Host guest experiences.
Alongside property, Joanna brings two decades of digital marketing expertise, having worked in London agencies before founding Happy Friday Marketing. She now supports property investors in communicating their strategy clearly and credibly — without hype or overpromising.
After years of managing anxiety, stress, and sleepless nights, Joanna trained as a teacher of Vedic Meditation and as a mindset coach. Through her business, Find Your Smile, she now helps people who feel overwhelmed, stuck, or uncertain find clarity, calm the noise, and move forward with confidence.
For Joanna, clarity is everything.
When you think clearly, you choose better.
WHY WE CREATED PROPERTY COMPASS
Ellie and Joanna met while networking with other property investors and recognised a similar frustration.
Between them, they had already invested heavily in education, experience, and real-world learning. But what stood out wasn’t the content — it was the number of capable people who were struggling to take action.
They saw:
People overwhelmed by too many strategies, too much information.
Investors choosing based on what sounded affordable rather than what suited them.
Passionate beginners losing confidence because they picked the wrong starting point.
People quietly walking away, believing “property isn’t for me”.
And yet, they both knew that property, when approached strategy first, can be transformative.
So instead of creating another “how to do it” course, they built something different. Property Compass doesn’t rush you into execution.
It helps you decide.
It guides you to consider your motivations, your time, your funds, your appetite for risk, and your experience, and then work out which strategy genuinely fits.
Because property should support your life — not consume it.
OUR APPROACH
We believe:
There isn’t one right strategy — only the right strategy for you
Clarity is more powerful than urgency
Confidence grows from understanding, not hype
Sustainable success starts with honest decision-making
Whether you are at the beginning of your journey, at a crossroads in life, or reassessing your next move, Property Compass is designed to help you navigate with calm and confidence.
You don’t need to know everything.
You just need to know where you’re heading — and why.
START YOUR JOURNEY TODAY
8-Point Compass Framework Video Modules
Course Workbook
90 Day Plan Template
Deal Analyser Template
Property Industry Dictionary
Deal Due Diligence Check List
8 weeks of live Q&A calls
8 weeks of live Momentum calls
£395.00